Employee wellbeing has, unfortunately, not always been high on Corporate America’s priority list. But as chronic health conditions continue to surge and workplace attitudes evolve, employee health is becoming a hot topic. While this means great things for the state of American health overall, it also opens some exciting doors for students who want to turn their passion for wellbeing into a career.
According to the Kaiser Family Foundation, a non-profit that has published Pulitzer prize-winning reports on American health care issues, 81% of companies with more than 200 employees now have some kind of employee wellness initiative. Even smaller companies are getting onboard with 53% of them hosting similar programs.
And this is only one career path available to health coaches today. After getting a degree in a health-related field and earning certifications in health coaching, students can find a wealth of enriching opportunities that could put them at the forefront of America’s health-conscious future. If that sounds like an exciting prospect to you, here’s what your path to becoming a health coach could look like.
The following bachelor’s and master’s programs offer career-focused instruction delivered by trained nutritionists with experience in the field. Find out more about what each individual course of study offers through the locations below.
The following bachelors and Master’s programs offer career-focused instruction delivered by trained nutritionists with experience in the field. Find out more what each individual course of study offers through the locations below.
Purdue Global's Bachelor of Science in Nutrition Program is an approved holistic nutrition education program through the National Association of Nutrition Professionals (NANP).
Arizona State University - Online offers an Online Masters in Medical Nutrition
UNC's MPH Nutrition concentration prepares students to provide, evaluate and communicate nutritional and dietary guidance that improves individual and population-wide health outcomes. In addition to developing their knowledge of nutrition science, students will explore behavior change, communication, counseling and the effects of dietary culture on individuals and communities.
Rasmussen University offers a Bachelor's Degree in Health & Wellness.
Walden University's Bachelor of Science (B.S.) in Health Studies - Health Promotion and Wellness gains job-ready, immediately applicable skills today's employers want.
Job Description for Health Coaches
No matter where they work, the main function of a health coach is to help clients cultivate a healthier lifestyle. Examples of specific duties may include:
- Assessing a client’s current health condition
- Developing health goals for a client
- Providing counseling services
- Documenting a client’s progress
- Conducting behavioral health screenings
- Establishing a client’s treatment plan
In some cases, these tasks are carried out in the name of helping people become healthier in general. However, health coaches often help groups and individuals stop or start specific health-related habits.
For instance, the Kaiser Family Foundation cites a few specific wellness initiatives sponsored by corporations — smoking cessation and weight loss programs being some of the most common.
The role of a health coach in these programs is to both monitor progress and provide motivation. The coach may even help smokers develop new habits or walk them through some anxiety-relieving breathing exercises. In weight loss programs, health coaches can help struggling employees build support networks amongst themselves, thus making healthy living the most socially-rewarding option.
Where Health Coaches Work Outside the Corporate World
Not every health coach works for large corporations. Some find success in smaller, more specific communities. Some even become parts of dynamic health teams, helping doctors reach patients and patients maintain healthy lifestyles after surgeries and sometimes grave diagnoses.
Some of the most common places health coaches work include:
- Day spas
- Medical centers
- Natural health food stores
- Physician offices
- Wellness centers
- Schools
In most of these contexts, health coaches are part of a larger team including doctors, nurses, nutritionists, or personal trainers. So in a way, the primary function of a health coach is to be an informed collaborator.
Consider the case of a health coach working at a natural health food store. Many of the store’s customers probably aren’t just trying to eat healthier. They also want to exercise more, sleep better, reduce stress, and just generally feel better in their own skin. The health coach could be the person that brings all of those factors together. They can help clients see how their improved diet is helping them sleep better or see more gains from working out. And perhaps most importantly, they can help their client stay motivated when gains start plateauing.
Health Coach Education Requirements
Students interested in a health coach career should begin by completing a bachelor’s degree in a field-related discipline such as:
- Nutrition
- Counseling
- Fitness
- Psychology
- Wellness
- Nursing
- Health care
Although a bachelor’s degree is considered a professional standard, job candidates that hold a master’s degree or higher may be more attractive to hiring managers, especially when they need health coaches to service large, diverse populations. In addition, health coaches with more advanced degrees may be better equipped to apply for higher administrative or managerial roles.
Combine Academic Coursework with Experiential Learning
But no matter how far a health coach extends their education, it’s often wise to choose a program that combines academic coursework with experiential learning opportunities like internships. This kind of varied curriculum serves two purposes.
- First, to become a certified health coach, some organizations require applicants to have completed an internship. Not every health coach decides to pursue professional certification, but it can be a great way to expand one’s knowledge and client base.
- Second, health coaches aren’t just concerned with numbers and graphs representing progress. They work with real people, people who may be struggling emotionally with reaching their goals. An internship can be a great way to practice those skills and meet experienced health coaches who can provide real-world insights into how to handle the sometimes heavy emotions that come with guiding people on their own personal health journey.
Health Coach Careers by State
Health Coach Certification
After earning either a Master’s or bachelor’s degree in a health-related field, many health coaches go a step further — they seek professional certification. There are multiple health coach certification agencies but the two largest are the ACE (American Council on Exercise) and the NSHC (National Society of Health Coaches).
- ACE (American Council on Exercise) Certification: ACE certification may be a good option for health coaches who focus on physical fitness (coaches who work in gyms, health spas, and physical rehab centers, for instance). According to their certification guide, becoming an ACE-certified personal trainer/health coach takes up to 100 hours in a self-paced online course. After completing the course, students must pass the ACE exam.
- NSHC (National Society of Health Coaches) Certification: NSHC certification can be helpful for health coaches that want to work for schools, private medical practices, insurance companies, or corporate wellness teams. Over the course of the certification process, health coaches learn about evidence-based health coaching techniques and how to integrate that knowledge into larger health initiatives. Like the ACE, the NHSC boasts a self-paced course and requires students to pass a final exam.
Benefits of Health Coach Certification
But what ties health coach certification together is its potential benefits. Most certification agencies host networking events and continuing education courses that keep coaches up-to-date on the most relevant research and industry statistics. Through these measures, agencies like the ACE and NSHC strive to keep health coaching consistent as an industry, a goal that can build trust between health coaches and clients everywhere.
Employment for Health Coaches
According to the Bureau of Labor Statistics (BLS), there were about 65,150 health education specialists, including health coaches, employed nationwide as of May 2024. While this is an already impressive number, the BLS expects it to grow over the next decade.
Between 2023 and 2033, the BLS reports the number of jobs for health education specialists will grow by 7%, compared with 4% growth the BLS projects for all jobs nationwide in general. For health education specialists, that equates to about 6,700 health education job openings per year.
The sectors that employed the largest number of health educators as of May 2024 were:
- Government
- Ambulatory healthcare services
- Hospitals
- Social assistance
- Finance and insurance
Salaries for Health Coaches
According to the BLS, health education specialists, including health coaches, earned an average salary of $71,700 in May 2024. Early-career health coaches and education specialists earned closer to $49,880 according to BLS data. However, top earners in the industry earned upwards of $112,900.
With Health Coach Growing Demand, Start Your Education!
With an excellent economic outlook, earning potential, and the variety of careers a health coach could enjoy, now’s the perfect time to start your education in this increasingly in-demand field. With America’s health and future on the line, health coaches are positioned to be some of the most important health care professionals in the industry. Because when people have experienced motivational coaches in their corner, they can feel empowered to change themselves and the people around them for the better.
2024 US Bureau of Labor Statistics salary figures and job growth projections for health education specialists reflect national data not school-specific information. Conditions in your area may vary. Salary statistics representing entry-level/early career = 25th percentile; senior-level/highly experienced = top 10th percentile. Data accessed June 2025.